Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. Pinterest isn't only for pinning pretty images. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its "Little Things Project Tour" campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. Use one of your boards to feature one of your latest marketing campaigns. Show off your business' philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its "FedEx Community Involvement" board pictured below. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its "Color Inspirations" board to inspire its followers with colorful examples, and Drake University uses its "Study Inspiration" board to motivate its student audience. Inspire your fans and followers! Think about your target customers' interests and hobbies, and create a board to give them examples and ideas to inspire them. Time to get pinning! 1) Idea/Inspiration/Example Board And what's even better? Most - if not all - of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. So if you're ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. Well let me tell you, fellow marketers: You sure do have some options! But many marketers - particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning? With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way.
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